Corporate Branding and Online Marketing services in Portsmouth

Corporate Identity and Marketing

We can help you create your company image by working with you to design a distinctive logo, thematic content, colour scheme and layout. Make your company come alive with individualised artefacts. We can provide slogans and mission statements, choose shapes and fonts which embody your concepts, research your competitors and make you stand out from the competition. We are not keen on creating overly cramped one page solutions which do not have constructive or meaningful "feel" as we like to provide a "personal touch".

Professional Copywriting

If you require assistance with the wording of your website to further enhance your marketing strategies and campaigns, we can research your area of business, including your competitors and provide ideas and suggestions for written content for each of your web pages. Copywriting opportunities include: written web content, written advertisements, and other digital media. Prices start from £45.00 per page of text.

The importance of branding

A brand is something you can trust, relate to and remember. A brand is something which stays fresh in your mind. Some brands are stronger and more memorable than others, which is down to successful meaningful branding. We like to create your brand and build a solid foundation for future growth.

We employ techniques to build your brand using a set focal point, and from there we expand on the original idea or concept. We build up the brand using a breakdown of key components which typically would include:

Naming, Logo, Visual Language (Theme), Verbal Language, Expression, and the Use of Colour.

The power of a brand positively influences buying decisions by:

Creating an affinity or emotional connection with the consumer
Providing justification for paying a premium price for a service or product as opposed to a cheaper service
Creating customer loyalty to the product or business
Demonstrating the quality and benefits of a service or product and the organisation behind it

Why Branding is not a waste of time

Many businesses are clearly unaware of the many benefits of branding. As branding falls into a long term category it can be disregarded as problematic and somewhat difficult to manage. Cost may also be an issue. It is a sad fact, that some business owners have no real world concept of branding and the potential impact that it could have on the overall health of their business. Consequently they may be resolved in thinking that it is of little or no real tangible value to their business, but branding has in fact been proven to be a very successful and effective marketing strategy. Branding should always be deemed to be a worthwhile investment in creating and growing customer awareness.

Customer Feedback and Testimonial Systems

With any product or service delivered to a customer, there needs to be customer satisfaction. What better way to further promote your products and services by enabling your customers to do the talking for you. It is a known fact that businesses who shared their customers reviews and opinions via feedback will have satisfied repeat customers, and this will also serve to create new customers who will be attracted by the previous feedback.

Many online retailers already currently use this tactic to enable customers to openly review their products and services which aids to build a trusted reputation.

We can employ such technology to be used with your website solution to allow your customers to review your products and services online. A strict administration system can be utilised so that comments can be reviewed and edited if necessary. Abusive or defamatory comments would never be placed on your site without being reviewed first.

Social Networking

Social networks are increasingly becoming a part of many people's lives. The popular social networking website 'Facebook' now has a tremendous growing user base. Another growing trend is Twitter, which has enabled the rich and famous to communicate with their fans. More and more businesses are harnessing the use of sites such as Facebook to promote awareness of products and services to its huge user base.

Facebook provides an API (Application Programming Interface) which enables websites to directly interface with Facebook. This means that any corporate enterprise can have its own Facebook fan page free of charge and the website can be linked to this resource.

Existing customers can 'Like' the page and this will promote awareness to other users. This technique in itself is a more up to date digital alternative to promoting business through word of mouth. We can utilise this resource by adding linking code to your website to promote awareness to users of websites such as Facebook, with many other alternatives as a possibility.